Winning Pay Per Click Advertising
Posted on 06. Mar, 2009 by admin in Make Money Online, PPC Marketing
When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think deeper!
This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.
This is great news for you because it means you can save a ton of money on your bids.
You don’t need to be listed first in Google! Usually there is a big gap between the first and second or third position bids for any pay per click ads. This is where you will be saving. Let other advertisers pay the top dollar to be listed first…or even second. By stretching you advertising budget this way, you will not only save some cash on your pay per click campaign but you may very well get more traffic to your website by being further down the list of Google ads in the search engines. Go learn!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The easiest way is to start with a bid of let say $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep on keying on the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid on this amount. You’ll save a lot of money this way.
Another factior that can help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their landing pages. If they are running their ad campaign on a regular basis, this means what they are doing is working and making them money…so you should learn more on what they are doing.
Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy a product the first time they visit the website. Follow-up is crucial to converting your pay-per-click traffic. If you don’t capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. They usually have a special promotional discount coupon for new advertisers and the coupon can give you additional credit to get traffic to your website. Here's a working Yahoo PPC Credit. You can also get a Facebook PPC Coupon for FaceBook pay per click advertising.
Download more Free tools, softwares and Ebook on Internet Marketing at Small Business Internet Marketing website www.BOBmarketing.com
Tags: making-money-with-pay-per-click-search-engines, pay-per-click-software, google-ads, google-ppc, pay-per-click-search-engine-advertising
This post was syndicated with Article Marketing Automation.
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