PPC Without Adwords Software ? – Don’t Even Think About It !
Posted on 24. Jun, 2009 by admin in Make Money Online, PPC Marketing
Are you the proud owner of a website ? Have you tweaked it until you cannot imagine how it could be improved further ? Your certain that any visitors will be impressed and may well buy your product or service. These customers have to be driven to your site and how to you imagine this is going to happen ?
Here's why you can't do it without adwords software.
There is no shortage of advice on how to get traffic and there are certainly enough ways of doing it, so which one or ones should you concentrate on ? This article is designed to lure people to my site and then there is writing for blogs, forums, social websites and now posting promotional videos on sites like You Tube, not to mention SEO. All of these methods work but most of them take a while to work, if you want visitors NOW then the 300 lb gorilla of traffic is Google's pay per click advertising.
Fill in a search term on Google, hit 'search' and over to the right of the page you should see a number of pay per click ads. Clicking on any of them will result in Google charging the advertiser for the privilege of putting you through to the ad owners website. You may well know this already but what you might not be aware of is the contrast between how most people create adwords campaigns and how the 'big boys' do it.
If, like me, you have had the experience of cost of clicks always outstripping sales then you might find, what follows, useful.
The serious players create a huge list of relevant keywords, often using nothing more than Google's own, excellent, free tool which they call External Keyword Tool. Compiling this list is too big a topic to cover here but it will be the subject of another of my articles that will be published, along with all the rest, on my site. Now they concentrate on putting together the ads themselves. The ads are put into 'groups' with two versions of the same ad in each to discover which brings in fewer sales and replace it. With just one keyword per group it should be the headline of the ad, the benefits of your item or service are promoted in lines 2 and 3 with the final line reserved for your site's url.
You have probably already spotted a problem with this plan - the work involved ! I'll leave you to think about the impact on your home life of being glued to your computer 8, 10, 12 hours a day ! Let's also bear in mind that Google only allows twenty five characters, at most, in the headline, so what do we do ?
Obviously remaining small could be the answer and just forget about this large scale approach, the problem is scale works. On another occasion I will explain why begining your PPC campaign with hundreds, if not thousands, of keywords is a good plan.
O.K. so we create adwords campaigns on a large scale to find those elusive, order producing, keywords but obviously this cannot be done manually. Automation in the form of adwords software, I quickly discovered, is the only way forward. It needs to be able handle hundreds, even thousand of keywords and ad groups and have them set up to be easily uploaded to the web. You must know which of your keywords are making sales and that can only be achieved by giving each and every one a tracking code, in addition the software has to be able to slot in default headline when the keyword phrase consists of more than twenty five characters.
If I was going to make any real money I new that semi-automatic software was a must, however I was concerned about cost and my own lack of technical ability.
The software that I came across initially I'm sure did the job but I found it very difficult to understand and boy it cost a packet !
Then I discovered Ad Grenade.
Then I found Ad Grenade that not only does everything I mentioned above but has great tutorials, marvellous help facilties and is very keeny priced. This was one of the big turning points for me online, which means, in fact, that I started to make real money and so could you !
Tags: google-advertising, pay-per-click-keywords, website-promotion, cost-per-click, search-marketing
This post was syndicated with Article Marketing Automation.
More: PPC Without Adwords Software ? – Don’t Even Think About It !
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
Internet Marketing Dictionary
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
Leave a reply