Pay Per Click Advertising
Posted on 27. Jun, 2009 by admin in Make Money Online, PPC Marketing
Organising keywords, as far as PPC (pay per click advertising) is concerned, can be sorted into three parts.
1. Compile a list of relevant keywords
2. Use them correctly in your Google ads
3. Manage your campaign with the right adwords software
By the time we get to part three we will need software to manage our PPC campaign and there is nothing better than the wonderful Ad Grenade.
For now we will concentrate on how to find a suitable list of keyword phrases to use in your ppc campaign - at zero cost !
When it comes to keyword research you can do it all with only two tools and they are both free ! - Traffic Travis and one from Google rather oddly entitled 'Keyword External Tool'.
I would encourage you to stick to these free products to start with - why spend money when you don't need to ?
How To Compile A Large list Of Relevant Keywords - FREE
To begin with, compile a list of obvious phrases within your niche, for example 'grow roses', ‘how to grow roses’, ‘how to grow climbing roses’, ‘how to grow hardy roses’ etc. Another free tip, enter your phrases into the Google search box and see if the dropdown menu comes up with more suggestions.
Click on the 'keyword finder' in Traffic Travis and enter your list, one at a time, then send everything that T.T. has found to the 'sorter' where you will get rid of the inevitable duplications as well as single word phrases and ones consisting of more than ten words. Anyone interested in free stuff will probably not turn out to be a buyer ! Traffic Travis will enable you to download your list to a *.txt file where you will manually delete unsuitable keywords.
At this point we load the entire list into Google's 'Keyword Tool External' and click the 'Get Keyword Ideas button, then add any other keywords, that Google has suggested, to the list. When you download your list to a text file you will discover that it is arranged alphabetically.
Your final task is to re-arrange your list into very targeted groups of keywords, that is phrases that are very tightly related. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.
There isn't space here to go into precise detail on how to use the two tools I have mentioned, however, I think the Google tool is almost self explanatory and Traffic Travis has some very good tutorials.
This is the right adwords software at the right price.
In other articles I will describe how I use keywords within a campaign and how to manage the campaign itself. I will explain, in part three, how to organise your whole campaign, when it will become obvious why, if you really want to make money, it can only be done with the right adwords software.
John Rivers
Tags: pay-per-click-tracking, search-engine-optimization-and-pay-per-click, ppc-search-engine-web-marketing, pay-per-click-promotion, paid-per-click
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