How To Run An Effective PPC Advertising Campaign Without Busting Your Budget
Posted on 27. Apr, 2009 by admin in Make Money Online, PPC Marketing
Generating targeted traffic to your site with a ppc advertising campaign using Google's Adwords can be a fast and effective way to generate sales. Or, if you get it wrong, you will quickly pour all your money down the drain.
So let's look at how to run an effective mini PPC campaign without busting your budget.
1. Set the parameters of your campaign
As we are concerned here with a mini ppc campaign, it is necessary to set goals around the amount of conversions we are aiming for at a maximum cost, for example, if your earnings per sale are $20, and your monthly PPC advertising budget is $100, you are going to require five sales minimum to break even. Six would put you ahead of the game. If you can achieve a 3% conversion rate, you would need to generate 200 click-throughs to get your six sales. So, your maximum cost per click (CPC) should be no more than 50 cents. (50 cents x 200 = $100.)
In the Campaign Settings, you can state your maximum $100 budget for the month along with your other details. 5 Ways To Stop Losing Money With Your PPC Advertisng Campaign. To avoid losing money, it is best to keep within your budget to begin with, as you test the waters.
When you feed your campaign details into the Adwords Campaign Settings, make sure you choose to "Set a separate bid for content network impressions". If you have set your CPC at fifty cents for the targeted placement ads, you do not want to pay 50 cents every time your ad is clicked on throughout the content network because it is reaching a far less targeted audience. I suggest that you set the bid to just one cent for ads that will be seen across the network and save your powder for targeted placements.
2. Choose your keywords
The main thing here is to find various keywords closely targeted to whatever product you are selling, that attract a good number of daily searches, yet at the same time, are within your cost-per-click allowance. Avoid short tail generic or vague keywords. When it comes to keywords, "targeted" is the key word!
It is much better to shoot for the third spot rather than the first one. You will be able to save on your ppc bids, while at the same time get a pretty good traffic flow to your website. Going for the third spot will most definitely help you to get the most value from your mini campaign.
3. Write your ads
Ninety-five characters including spaces is the maximum ad limit, so be sure to make every single word count.
Even though your ad may only have 10 to 15 words, you still need to explain to your potential customer how your product will be of benefit to them and include a call to action.
4. Split test your ads
It is important to note that just one ad is not sufficient for a campaign. Write three or four different versions so that you can run them against each other and replace the poorest performing ad with a new version. You will be able to measure your results by signing up to Google Adwords free Conversion Tracking [https://adwords.google.com/select/ConversionTrackingNewUser]. Your results will get better over time, if you make a point of doing that each month.
Google Adwords will be carefully watching your ads performance and when it has sufficient data, your ad with the best CTR (click through rate) will be shown more often.
5. Test and tweak your landing pages
Apart from testing your ads, you must also test your squeeze pages. Divide your Adwords campaign in two, and let your ads point at two different competing landing pages. Make one feature of the second landing page is different from the first. For instance, keep it all looking the same apart from the headline. Run two competing headlines against each other, and at the end of the month change the headline on the poorer converting page, and run it against the first one again the following month.
Gradually work your way over the landing pages changing and testing one thing at a time.
Remember, success in a PPC advertising campaign is built on testing and tweaking everything: the keywords, the CPC, the ads you run, the landing pages. Work within your budget until you have learned how to run a successful PPC campaign with Adwords. When you know what works, run with it, and repeated as often as you like.
Tags: ppc-bid-management, pay-per-click-tips, ppc-search-engine-advertising, make-money, keyword-suggestion-tool
This post was syndicated with Article Marketing Automation.
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