How Ad Spy Tools Can Help Your PPC Campaigns
Posted on 28. Aug, 2009 by admin in Make Money Online, PPC Marketing
Ad spying tools are essential tools for anyone that does PPC. You can use them to see what your competition is doing, and user this knowledge of their pay per click research to start your own campaign. This allows you to save time and effort which can be applied to other things. Why spend time doing all the work yourself, when the hard work has already been done for you?
There are countless pay per click spying tools out there. Some are web based, while others are software programs that you download and run from your own computer. All of them work using the same essential idea. Ads showing up at the top of the search results over a number of days in a row are more than likely to be successful for that advertiser. Otherwise, why would they spend money advertising for these top spots if they were losing money?
By utilizing an ad spying tool, you can automatically record and track what ads are being shown for specific keywords on a daily basis. After collecting enough data (1-2 weeks), you should be able to quickly discover which competitors are the most successful and for which keywords. From there, you can examine the ad copy they are using as well as their landing page. As you can tell, this knowledge can be very helpful for your own PPC campaign.
I've used several different ad spy tools myself, so let me describe to you the advantages of each.
iSpionage - This is the most expensive tool of the group and will cost you about $75 a month to use. It does offer several advantages however. First, it is web-based so it works on both Mac or PC. It will run its scans automatically, unlike desktop software which require you to have it open before it will do its scan. In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.
PPC Kahuna - This tool is one of the main selling points of the PPC Kahuna pay per click training membership. It is for Windows only and works on Google Adwords. It is relatively easy to use and quite powerful. The advantage that PPC Kahuna offers are its great filtering capabilities which helps pinpoint those profitable competitors extremely fast. The software gets updated quite often, so expect its capabilities to increase in the future.
Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features. It only costs $9.97 which is very affordable for what it can do. Since it is a Firefox extension, it works on all major platforms. Affiliate Espionage tracks the ads that it sees as you make searches. You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Adwords, Yahoo and MSN) and it works by annotating the ads in your search results with useful data. The downside of this tool, is that all the information is not in one place, which makes it a little less convenient to find what you want than the previous two tools.
Traffic Travis - This is a great tool that any internet marketer should be using. It is a desktop software that you download to your own computer to use. What's more is that the program is totally free! The PPC Analysis module of Traffic Travis is actually a very effective ad spy tool. I would recommend that you try it first as new pay per click marketer. It only works with Google however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are tracking several campaigns at once.
I've used all four of of these tools, and they all have their own pros and cons. Ad spying tools do not guarantee success, but you should definitely be use one. If you are starting off, I would recommend trying either Traffic Travis or Affiliate Espionage. Once you start making money from your PPC Campaigns, then you can graduate to the more expensive tools and launch more campaigns simultaneously.
Tags: pay-per-click-search-engine-submission, pay-per-click-site, website-promotion, pay-per-click-tool, ppc-search-engines
This post was syndicated with Article Marketing Automation.
More: How Ad Spy Tools Can Help Your PPC Campaigns
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
Internet Marketing Dictionary
Just enter your email below, then click the orange button to get your free IM dictionary and exclusive money making tips.
Using AWeber Autoresponder
Leave a reply