Google AdWords Advices
Posted on 05. Aug, 2009 by admin in Make Money Online, PPC Marketing
A lot of people plan to advertise with Google, but there are important things to consider before doing so. Google is one of the most powerful websites on the Internet and Google AdWords has brought in an astonishing $16 billion for Google in 2007 alone. Still, with that immensity, not all advertisers have profited with Google AdWords.
To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. Some research is essential to make sure that the keywords you use fit your website and niche. This is to make sure that your ads appear on the appropriate searches.. Here, you might find a couple of AdWords tips useful.
Read More About Google AdWords Tips Here
Always Include Keywords
It's a no brainer; always include your keywords on your Google AdWords ads. The keyword is there to grab the attention of a prospect – and if a person doesn't see what he’s looking for in your ad, he might just skip it and look at others. Of course, you ad must also be appealing, compelling and make total sense. It can be difficult to create compelling ads on such a short space. Make sure that you include your keywords because if you don't, you're simply wasting money, time and effort.
Making Use of Bidding Strategies – High to Low Bidding
Here's a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). CTR is the total clicks your ad receives over a period of time. Having a new account, you will have a lower quality score, which is normal. Thus, in order for you ads to show, you need to bid a litter higher than usual. Most newbies bid high to get that initial exposure. When your CTR is a higher, then you can slowly lower your bid price. You aim is to have the lowest possible price that still keeps your ad on the first page.
Tips on Bidding Strategy: Low To High
Another common bidding strategy is the reverse of the above strategy. This is best used for keywords that are less competitive and for people who have budget that are limited. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Of course, you must still try to get the lowest price possible, while still keeping your ad on the first page.
Use Negative Keywords
The use of negative keywords prevents your ads from appearing in search results that are totally unrelated. There is a selected market of people you want to focus on and your ad must appears in front of them. If you don't use the negative keywords function, your ad could appear on the wrong place and wrong people. For example, you might be selling a dog collar and "collar" is your keyword. Your ad will appear each time a person types in "collar", but there are many topics surrounding the word "collar" and the person may not be necessarily looking for dog collar. He could be looking for cat collar. This is where you used the negative keywords, add "cat" into the list and your ad would not appear. You should always put in a negative keyword so that your ads do not appear on unnecessary searches. This helps increase your CTR and most of your visitors are more likely to buy from your site.
Ad Testing
Testing ads is very important,you can do this easily with Google AdWords. In fact, you don't have to do anything with Google AdWords at all when it comes to testing. You simply place two different ads in each Ad group. Google displays both of these for you and record your CTR. After sometime, Google will decide which ad works best and use it more often. If you have plenty of ads, you can continue the testing process until you find out which ad works best.
Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Use the strategies here and you're ready to go.
Read Google AdWords Tips Here
Tags: pay-per-click-promotion, ppc-search, pay-per-click-search-engine, pay-per-click-bid, ppc-marketing
This post was syndicated with Article Marketing Automation.
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