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Goal Oriented Online Home Business Owners Are Getting Reading For Next Year By Learning How To Market a Book Fast and Increase Profits

Posted on 15. Oct, 2009 by admin in Make Money Online, PPC Marketing

A Special BUSINESS PAY-PER-CLICK ADVERTISING Report:
From One Goal Oriented Internet Home Business Owner to Another

During a recession like this, finding new ways to increase profits is often the most rewarding experience for every business leader.

How does this happen? Well, it really should not be any surprise that one of the best ways that is encountered for the manager improve the bottom line is to publish and market a book and become a bestselling author.

Congratulations, you've decided to publish a book…that's great! Being a bestselling author can gain you credentials and help your business attract higher numbers of clients And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book...and that is to make money.

The quick and easy way to attract more recognition and clients is "slowing down and taking the time to create a bestselling business around your book", says business adviser to authors DrProactive Randy Gilbert. DrProactive says you will end up with a more money, a better book, and a continuing stream of revenue that far exceeds what the book alone would have earned.

DrProactive calls it a "bestselling business," because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and creating a business around it at the same time is crucial.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.

However, there are several less known features you should add to expand the marketability of your book. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Find a powerful theme and build it out. Give your book a zesty title that grabs attention. Write your book outline to be specific about what will attract the right people to your book. Don't just grab a bunch of your best ideas and slap a cover on it. That will get you a book, but it won't be a bestseller. You need a book that you and others will be excited to market.

Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You'll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Tips, strategies, insider secrets, specific examples, and important resources are things you should add to every story, whether it be yours or others.

Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from "live" people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. These interviews and testimonials will add authority to your book.

Feature 5 – Give credit to the individuals and groups who helped create the book. You can also try to find a company to cover the costs in return for notable attention in your book. Finding a partner to sponsor you in your book promotion is often very beneficial.

Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.

Bonus Feature – Have a bibliography in your book. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.

SUMMARY:

Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.

If you need help to learn how to become a good book marketer that produces revenue and becomes a bestseller, then follow the secret formula that others use to hit that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you'll knock it out of the park

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This post was syndicated with Article Marketing Automation.
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