Cut AdWords Costs by a Third Or More With Negative Keywords
Posted on 27. Jan, 2010 by admin in Make Money Online, PPC Marketing
As you know Google advertising system is getting more competitive, advertisers who want to stay profitable will no longer be able to slap up campaigns with the least amount of work. if you are serious about this business and want to beat your competition, lets not waste your energy and dollars on unproven markets or marketing techniques, negative keywords phrase technique works great and help you take your campaigns to the next level. Its really a time well spent, Make sure you take full advantage of Google Adwords training center to learn the easiest way to get the work done. Have a look at Google Cash Detective 3 page if you want to take your online business to the next level.
You must be already aware of this, you can add negative keywords to your adwords campaigns or ad groups or adgroup level would help you block your ads from coming up in the search results matching the negative keyword.Negative keywords apply to broad and phrase match keywords only -- do not use them with exact match phrases.
Here's an example of how to use a negative keyword, and the results you can get. For example you may be bidding on the "storage shed" keyword . This keyword gets 301,000 searches a month. If you look at the searches that are being tallied under the broad match of "storage shed", you will also find this keyword "Ribbermaid storage" and storage shed plans this keywords are being searched for more than 18,500 times a month. You do not sell Rubbermaid storage sheds, or storage plans, so in your adgroups you add this as "-rubbermaid" and "-plans" to your adgroup or --if it applies to all the adgroups in your campaign -- to your campaign. You have just weeded away 20% of the explores on the main keyword "storage sheds", and therefore just protected yourself not only the cost of those clicks, but the hurt they were doing to your clickthrough rate by showing ads to individuals who aren't worried in what you're dealing. Google Cash Detective 3 is the one of the best spying software.
And that's just the tip of the iceberg. In the example above, I checked the keywords once that were triggered for the broad match term with the help of Google Keywords tool. The real results of negative keyword research come from looking at the results in your own campaigns. This can be easily done by running a search query, or, use the new interface, you can research negative keywords from right within an adgroup by going to the "keywords" tab and then going to the "see search terms" pulldown menu. If you pick out "all" from the "see search terms" menu, you'll see the actual search enquiries that individuals used that tripped your ads for certain keywords.
If you're practicing broad match keywords the first time you actually determine what your ads are pointing for you may give you quite a shock. Many times Google matches realy search to your keyword pretty loosely. It can get as loose as a search query for "dog treats" triggering an ad tied to the broad match of "dog food". meaning that, this is strong, because it gains your ads more exposure, but if the results are terrible and are costing you money, you may like you had initiated practicing negative keyword research months ago.
Tags: ppc-search-engine-management, payperclick, pay-per-click-affiliate, pay-per-click-ppc-search-engine-advertising, internet-marketing
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